Create Knowledge Based Products for Leads and Profits with Denise Wakeman

By Rich Brooks 08/26/2013

There are plenty of benefits to creating knowledge based products…you can use them to establish your credibility, generate leads, and create additional streams of revenue for your business.

In this episode of The Marketing Agents Podcast, I speak with online marketing expert Denise Wakeman about two of her specialties: creating a business blog that generates leads and how to turn everyday content into knowledge-based products that people will be willing to pay for.

Whether you’ve been looking to build a powerful, lead-generating business blog, or create your first Kindle book, this episode has everything you need and more!

Please subscribe directly at iTunes so you don’t miss any future episodes! And if you’re already a subscriber, please consider giving TMAP a juicy 5 star rating and review…those reviews help us reach a wider audience and let us know you’re listening…and enjoying! Thanks. 🙂

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Big Ideas:

Start with a blog. Too often businesses feel overwhelmed where to start with social media. Denise recommends a blog because it’s your home base, and unlike social media platforms, you own it.
Determine your topics first. Topics become categories and you should have five posts ready to go in each category before you start.
Use “social” to drive traffic and build your list. While you don’t own these channels, they are critical tools to drive traffic to your blog.
Create additional streams of income with knowledge-based products. Anything you’ve written or recorded can be turned into a product. Blog posts can be turned into a Kindle book. Interviews can become audio products. Transcripts of interviews can be turned into ebooks.

Show Notes:

The Agents of Change Digital Marketing Conference: Whether you come to Maine or watch in the comfort of your own home or office, be sure to check out the 2nd annual conference all about search, social & mobile marketing! Save $25 on your physical or digital pass with the discount code TMAP.
Evernote: The most popular tool for keeping track of ideas for blog posts (and everything else.)
Editorial Calendar (WordPress Plugin): Great for managing multiple authors, or just keeping track of upcoming posts for your own blog.
Triberr: The network Denise uses to help promote blog posts and other topics.
Denise Wakeman: Be sure to check out Denise’s home base and sign up for her newsletter!

Rich Brooks
Digital Marketing Consultant

Need More Subscribers? 5 Online Platforms Every Marketer Should Use

By Rich Brooks 03/03/2013

More subscribers = more time for you and better content for your audience. Here’s why.

If your small business struggles to attract the attention of the same ideal customers every day, you need to focus more of your attention on turning readers, listeners and viewers into subscribers.

When you have subscribers, you can put more time into creating valuable content that you KNOW will be seen by your ideal customer, and less time trying to get that content in front of them.

Building a subscriber base is critical to every small business, but platforms like Facebook, LinkedIn and Twitter don’t give us all the access we need.

Although Facebook gives us fans, Twitter gives us followers and LinkedIn gives us a network, none allow us to create an opt-in that guarantees delivery and visibility.

Only 16% of our Facebook fans see our latest update. An even smaller fraction of our Twitter followers see an average tweet. And some of our LinkedIn connections don’t get on to the platform for weeks or longer.

Building an opt-in subscriber base allows you to better connect and deliver quality content to your audience.

In this article you’ll discover five great places where you can truly develop an opt-in subscriber base of your ideal customers. Keep reading! →

13 Free or Cheap Stock Photography Sites for Your Blog

By Rich Brooks 02/15/2013

One of the best ways to spice up any blog is with good photography. But if you’re posting, once, twice or three times a week, those blog photos can get expensive.

[Heads up! Here’s a newer edition of Free & Cheap Stock Photography Sites for Your Blog!]

If you’re looking for good, affordable, legal stock photography for your blog, you do have some options. I recently needed an image for a blog post on creating the perfect blog post (I know: pretty meta, right?) and fell down a rabbit hole, looking for a cheap photo for the post.

Here’s what I found from doing some research on a dozen or so different stock photography sites that have a blogger’s budget in mind. Keep reading! →

There are plenty of benefits to creating knowledge based products…you can use them to establish your credibility, generate leads, and create additional streams of revenue for your business.

Big Ideas:

Show Notes:

Hey, my Pretty Links is all funky! So here’s where you’ll find the Jon Wuebben interview until I get this fixed. 🙂

Growing your business online isn’t about knowing the latest Twitter tricks, SEO hacks, or secrets of Pinterest.

Show Notes:

SlideShare Marketing: How to reach and engage professionals, generate leads and build your business with SlideShare.

More subscribers = more time for you and better content for your audience. Here’s why.

One of the best ways to spice up any blog is with good photography. But if you’re posting, once, twice or three times a week, those blog photos can get expensive.