Improve Your Impact Equation with Chris Brogan

By Rich Brooks 08/19/2013

To build your business should you be shoring up your weakness, or exploiting your strengths?

In this episode of The Marketing Agents Podcast, we explore where to put your focus, developing a platform, and owning the inbox.

We’ll also talk about how to get your adoring audience to pony up for paid content after they’ve been lapping up all your free stuff, and where Ricky Gervais went wrong.

Plus, don’t forget to stick around for the end of the podcast for a special offer for TMAP listeners!

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Big Ideas:

The Impact Equation:
Impact = C x (R + E + A + T + E)

C= Contrast

R = Reach

E = Exposure

A = Articulation

T = Trust

E = Echo
Play to your strengths. You need to look at each one of the elements in the Impact Equation, and determine where your strengths lie. Focus on those as they will have the biggest impact on your impact.
Get a platform. Without a platform you own, you don’t control your destiny.
Own the inbox. It’s where most of us start and end our day. It has its limitations (Google doesn’t care about it and there’s little social proof in an email delivered to you), but it’s a powerful one-on-one communications tool.
Create an emotional connection with you audience. Use storytelling to connect. Chris gave the example of the two types of recipe books, one that’s all about recipes, and one that tells a backstory.

Show Notes:

The Agents of Change Digital Marketing Conference: See Chris Brogan keynote the 2nd annual conference all about search, social & mobile marketing! Save $25 on your physical or digital pass with the discount code TMAP.
Chris Brogan: Where you can find all things Broganesque.
30/30: Chris recommends this powerful productivity app for iOS.
Work Like You’re On Vacation: A six week course delivered via email, run through Chris’s Human Business Works (by friend Rob Hatch), that provides you with a framework for more focused, productive work habits that are based on how YOU work.
Marvel Unlimited: Think Netflix for Marvel Comics.

Rich Brooks
Strengthening My Strengths

Need More Subscribers? 5 Online Platforms Every Marketer Should Use

By Rich Brooks 03/03/2013

More subscribers = more time for you and better content for your audience. Here’s why.

If your small business struggles to attract the attention of the same ideal customers every day, you need to focus more of your attention on turning readers, listeners and viewers into subscribers.

When you have subscribers, you can put more time into creating valuable content that you KNOW will be seen by your ideal customer, and less time trying to get that content in front of them.

Building a subscriber base is critical to every small business, but platforms like Facebook, LinkedIn and Twitter don’t give us all the access we need.

Although Facebook gives us fans, Twitter gives us followers and LinkedIn gives us a network, none allow us to create an opt-in that guarantees delivery and visibility.

Only 16% of our Facebook fans see our latest update. An even smaller fraction of our Twitter followers see an average tweet. And some of our LinkedIn connections don’t get on to the platform for weeks or longer.

Building an opt-in subscriber base allows you to better connect and deliver quality content to your audience.

In this article you’ll discover five great places where you can truly develop an opt-in subscriber base of your ideal customers. Keep reading! →

To build your business should you be shoring up your weakness, or exploiting your strengths?

Big Ideas:

Show Notes:

Hey, my Pretty Links is all funky! So here’s where you’ll find the Jon Wuebben interview until I get this fixed. 🙂

Growing your business online isn’t about knowing the latest Twitter tricks, SEO hacks, or secrets of Pinterest.

Show Notes:

More subscribers = more time for you and better content for your audience. Here’s why.

A good email list is critical to every small business and non-profit, so list building needs to be baked into all of your online marketing campaigns.