Category Archives: Social Media Marketing

What I Learned from 100 Podcast Episodes – @therichbrooks

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Rich-Brooks-100th-Pinterest-bCan you believe it’s been 100 episodes already? For the past 2 years Rich Brooks has brought you experts covering all aspects of search, social and mobile marketing and asked them the tough questions you need the answers to, so that small businesses can get a leg up on their future success.

Rich reflects back on some particular topics and guests that he found insightful and helpful, and shares some of the tips that he personally has implemented in his own business practices. And as a special “twist”, the tables get turned on our fearless leader when he becomes the interviewee and one of his podcast listeners gets to grill him and put him in the hot seat for a change.

Debbie Rosemont is a professional organizer and the owner of Simply Placed. She has heard Rich speak at her organization’s annual conferences and is a regular listener to The Marketing Agents Podcast.

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How to Create Interesting Content in A Boring Industry – @RyanHanley_Com

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Ryan-Hanley-PinterestWith so many brands and businesses jumping online in an effort to find their audience amongst all of the social media platforms available these days, how can you find an edge over your competition?

The key to successfully finding your online audience won’t happen overnight. You need to create content that appeals to potential customers on a personal level. Insert some of your personality into your online presence, be honest with your audience and give them valuable content that they can chew on.

Ryan Hanley knows how to successfully help brands and businesses find their audience using content marketing and social media marketing, tell their story and win the battle for attention online. With a little patience and a few of his creative tips, your business can also experience an increase in online focus.

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What Are They Teaching Students About Mobile & Social Media Anyway? @marybethmccabe

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Mary-Beth-McCabe-PinterestWhat’s the curriculum for mobile marketing and social media in colleges these days? How can you teach something that’s moving that quickly, and is there anything entrepreneurs can put to use from the course work?

The key lies in giving the students not only what they will need tomorrow to be successful, but to also give them the strategies they will use for years to come to improve their job performance and advance their careers.

Dr. Mary Beth McCabe is the lead faculty in Marketing at National University. She has developed a concentration in Mobile and Social Marketing as part of their MBA program, and shares in this episode some of the areas she feels are vital to the students taking this course in order to ensure future success in the field of Marketing.

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How To Write & Publish Your Business Book – @YourBookYourWay

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Rich-Mintzer-PinterestDo you have a strong desire to write a book but aren’t exactly sure where to start? Are you trying to decide whether self publishing or a larger publishing house is the best option for you? Unsure of where to even start with the basic writing process?

81% of Americans feel they have a book in them just waiting to be written. Sadly, the process overwhelms many and the books never get written. But there are people and resources that can help you through the process and guide you not only through the writing process but the task of building your platform of future customers, marketing and building your brand and credibility.

Rich Mintzer is a professional ghost writer who has helped many aspiring authors reach their goal of bringing their stories to print. His talent and expertise in writing and publishing books have generated sales and brand exposure for companies and individuals alike. These steps from Rich will show you how to publish your own book

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Crowdfunding Secrets with @emilybest

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Emily-Best-PinterestBegging for money – or soliciting contributions –  has been a time honored tradition most commonly identified by organizations such as public radio stations, non profits and even churches. Fast forward to the modern day spin on this and you’ve got crowdfunding. Crowdfunding – in a nutshell – is simply a way to solicit contributions in small amounts via the internet.

But asking for money to help fund your project is so much more involved than you might think, if you want your campaign to be successful. And isn’t that the whole point? When you figure out who your target audience is, and how to best identify with them, that’s when your campaign will gain momentum.

Emily Best is the CEO of Seed and Spark, the most effective crowdfunding platform in the world. Through launching her own crowdfunding campaign, Emily learned valuable lessons – sometimes the hard way – of what works and what doesn’t, and out of this experience Seed and Spark was born.

(This is part one of a two-part interview with Emily as she shares her personal stories and experiences with crowdfunding for her own project.)

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