Category Archives: Social Media Marketing

Amy Porterfield on Facebook Marketing [Podcast]

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Amy Porterfield Talks Facebook MarketingFacebook marketing is so important for many small businesses, yet success proves elusive. 

In this episode, Amy Porterfield, one of the world’s leading experts on Facebook marketing and list building, stops by to share her secrets for building your brand on Facebook.

We’ll discuss building your fan base, getting them to subscribe to an email newsletter, and turning likes into leads.

If you haven’t yet, be sure to head on over to iTunes to subscribe to The Marketing Agents Podcast!

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Show Notes:

The Agents of Change Digital Marketing Conference: Join dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! Early bird tickets available through 7/31/2013.

Paper.li: Create virtual newspaper based on your Twitter lists.

What is Paper.li? In this post we delve deeper into paper.li

How to Get More Followers with Paper.li. In this post we look at how to use paper.li to reach a wider audience. 

Custom Audiences: Upload your existing email list to find out who is already on Facebook and target ads to them. Check out this post by Victoria Gibson at Social Fresh.

AmyPorterfield.com: Be sure to check out Amy’s website to learn more about Facebook marketing, list building and everything you need to grow your business. 

How to Advertise on Twitter Like a Boss…of a Small Business

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The Ultimate Guide to Twitter Advertising for Your Small BusinessTwitter is now offering targeted advertising options make sense for small businesses. Here’s how it works.

While Twitter has offered advertising options for some time now, daily advertising requirements kept them out of reach of most small businesses. Even when the barriers were removed, (you can now promote your account or tweets for as little as a penny), the tools remained pretty rudimentary.

However, Twitter has recently added better targeting tools and improved their analytics, giving you more control over who you reach and improving your return on investment.

Whether you’re looking to get more followers on Twitter, reach a wider audience, or drive traffic to a website or opt-in page, Twitter ads may be just what you’re looking for.  Keep reading! →

Your Ultimate Checklist to an Irresistible Facebook Business Page

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Ultimate Checklist for an Irresistible Facebook Business PageFrom there to here, from here to there, lame Facebook pages are everywhere.

— Not Dr. Seuss.

Although there’s a lot of complexity in Facebook marketing these days, creating an engaging, irresistible business page can be fairly straightforward, as long as you have a guide.

To that end, I’ve created a eight point checklist–from soup to nuts–to help you create a Facebook page that builds your business.  Keep reading! →

6 Facebook Myths Worth Debunking

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Facebook Myths“How do I get more Facebook fans?” is a question I hear from a lot of small businesses and non-profits these days.

In fact, I was looking through the analytics of flyte’s web marketing blog to see what the most popular search terms were, and a lot were focused on “growing a Facebook fan base,” “how do I get more Facebook fans,” and–sadly, “how to buy Facebook fans.”

Here’s the thing: it may not be in your best interest to get more Facebook fans. 

People believe a lot when it comes to Facebook marketing because they’ve read it on the web or they’ve heard it from friends.

Here are five myths about Facebook and Facebook marketing that need to be debunked so that you can grow your business with Facebook…or without it.  Keep reading! →

13 Ways SlideShare Helps Build Your Business

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SlideShare Marketing: 13 Ways SlideShare Helps Build Your BusinessSlideShare Marketing: How to reach and engage professionals, generate leads and build your business with SlideShare.

One of my favorite new content marketing discoveries is SlideShare, the underappreciated content sharing platform owned by LinkedIn.

It’s actually more of a re-discovery, as I’ve been using the platform for years. However, with some new lead generation tools, measureable ROI (return on investment) for users, and a surge of interest from marketers, I’ve been dedicating more time and resources towards SlideShare over the past couple of months.

If you’ve never heard of SlideShare, think “YouTube for PowerPoint.” However, even if you don’t generally get up in front of a crowd or put on webinars, SlideShare is a powerful platform for reaching more of your ideal customers.

In this article I’ll show you why you need to be using SlideShare, and how to get the most out of it.  Keep reading! →