Social Media Marketing Archives - Page 11 of 11 - |

Need More Subscribers? 5 Online Platforms Every Marketer Should Use

By Rich Brooks 03/03/2013

More subscribers = more time for you and better content for your audience. Here’s why.

If your small business struggles to attract the attention of the same ideal customers every day, you need to focus more of your attention on turning readers, listeners and viewers into subscribers.

When you have subscribers, you can put more time into creating valuable content that you KNOW will be seen by your ideal customer, and less time trying to get that content in front of them.

Building a subscriber base is critical to every small business, but platforms like Facebook, LinkedIn and Twitter don’t give us all the access we need.

Although Facebook gives us fans, Twitter gives us followers and LinkedIn gives us a network, none allow us to create an opt-in that guarantees delivery and visibility.

Only 16% of our Facebook fans see our latest update. An even smaller fraction of our Twitter followers see an average tweet. And some of our LinkedIn connections don’t get on to the platform for weeks or longer.

Building an opt-in subscriber base allows you to better connect and deliver quality content to your audience.

In this article you’ll discover five great places where you can truly develop an opt-in subscriber base of your ideal customers. Keep reading! →

Can Social Media Help with B2B Lead Generation & Sales?

By Rich Brooks 01/30/2013

Social media can be used in almost any B2B (business to business) lead capture program and can increase the chances of landing the big sale. Here’s how you can improve your lead generation and close rate.

“Social media is fine for consumer brands, but it won’t work for me because we only sell to other businesses.”

Have you ever heard that before? Ever thought it yourself?

The other day I was speaking to a sales person who sold wood-burning furnaces to big institutions; he was convinced that social media couldn’t help him generate leads or land any sales. He believed that the CFOs and Heads of Maintenance (the two groups he had to convince in any organization) weren’t using social media…at least not for business.

Here are a few of the suggestions I shared with him about how he could leverage social media to increase the number of B2B sales he landed this year.

You seem like a smart man/woman/search engine bot; I’m guessing that you can extrapolate some of the ideas here into your own B2B lead generation program.

Keep reading! →

More subscribers = more time for you and better content for your audience. Here’s why.

Do you want to get more followers on Twitter? Build an audience? Drive more qualified leads to your site? Grow your business?

Social media can be used in almost any B2B (business to business) lead capture program and can increase the chances of landing the big sale. Here’s how you can improve your lead generation and close rate.