We’re Americans, so we demand our freedom of choice!
(If you’re not American, please grab an oversized plate of nachos, a made-in-China American flag and pretend for a moment.)
Yet there’s something we desire over choice and if you’re not providing it to the visitors at your website, you may lose them–and their business–forever.
But first, a word about why giving people more to choose from is killing your conversion rates…