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A successful crowdfunding campaign isn’t one where you just sit back and let the platform do all the work. You first need to determine your audience before you can share and draw their interest with a clearly defined and carefully crafted vision. You can help do this with a direct and effective pitch video. And finally you want to offer incentives that are not only personal, but also visual and shareable.

Emily Best is CEO of the most successful crowdfunding site in the world, Seed and Spark. What started as a personal fundraising campaign turned into a startup dedicated to helping independent filmmakers launch successful crowdfunding endeavors.

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Begging for money – or soliciting contributions – has been a time honored tradition most commonly identified by organizations such as public radio stations, non profits and even churches. Fast forward to the modern day spin on this and you’ve got crowdfunding. Crowdfunding – in a nutshell – is simply a way to solicit contributions in small amounts via the internet.

But asking for money to help fund your project is so much more involved than you might think, if you want your campaign to be successful. And isn’t that the whole point? When you figure out who your target audience is, and how to best identify with them, that’s when your campaign will gain momentum.

Emily Best is the CEO of Seed and Spark, the most effective crowdfunding platform in the world. Through launching her own crowdfunding campaign, Emily learned valuable lessons – sometimes the hard way – of what works and what doesn’t, and out of this experience Seed and Spark was born.

(This is part one of a two-part interview with Emily as she shares her personal stories and experiences with crowdfunding for her own project.)

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