Using Facebook to help build your business brand is more than just getting “likes” on your page. But how do you take those “likes” and turn them into a true business asset?

By using 6 key elements when setting up your Facebook business fanpage, you can actually use this social media platform to drive engagement, capture emails and generate sales for your business. These elements have returned an incredible increase in conversion rates, which in turn means more revenue for your business.

Nathan Latka, CEO of Heyo, has become the “go to” guy for Facebook fanpage building. He’s devised a 6-step matrix for helping businesses double their email lists with Facebook campaigns and contests. These lists then become an asset that these businesses have no matter where they go in the future.

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Rich Brooks:  Hey everybody, welcome to another episode of The Marketing Agents Podcast. Today we’ve got Nathan Latka on the show. Nathan is 24-year old founder and CEO of Heyo. Heyo is the most effective social media platform for small businesses looking to drive engagement, capture emails and generate sales on Facebook. Heyo did six figures its first year in business, and grew revenues 147% in its second year, while raising $2.5 million in funding. Heyo’s goal is to serve 500,000 customers by 2017 and maybe you’ll be one of them. Nathan, welcome to the show. Keep reading! →