How to Run a Successful Podcast – @sheagunther

By Rich Brooks 04/01/2015

Podcasting has been a steadily growing way of connecting with your audience. Especially since these podcast audiences have changed over the years and now more closely resemble mainstream media consumers.

So now that you’ve finally decided to start a podcast, what comes next? How do you plan to monetize it? Should you seek out sponsors to help fund the program? What kind of advertising will you use to promote the podcast? Will you need to spend a fortune on equipment in order to launch a successful podcast?

Shea Gunther is one of the creative minds behind the Marijuana Today podcast. He has dealt with all of these issues and more when launching his podcast. He shares with us his tips, ideas, knowledge and first hand experience at starting a podcast from conception to launch.

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Your Small Business Podcast with @jaredeasley

By Rich Brooks 12/21/2014

Whether you’re currently a podcaster or just thinking of starting one, you’re probably aware of how much competition there is out there right now. What you need to do is find something that sets you apart from the rest of the pack. Something that will gain you visibility, attract an audience and turn them into customers.

Learning how to attract the widest audience can take some fine tuning. One way is to include those listeners that are perhaps new to the podcast world by removing some of the normal barriers to allow these first-timers to find you and listen with ease. Offering a format that is slightly different than the norm can also attract listeners as well as help you to engage them in a way that allows for future dialogue to continue.

Jared Easley has become the “podcasting guru”. In the past couple of years he has started a podcast – which was featured on Entrepreneur.com and Huffington Post – written a book and co founded the first international podcasting conference, Podcast Movement.

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James Wedmore on YouTube Marketing [Podcast]

By Rich Brooks 07/06/2013

Want to appear on page one of search results and increase your conversion rates? The secret is YouTube marketing, and in the first episode of The Marketing Agents Podcast, James Wedmore shares all.

If you haven’t yet, be sure to head on over to iTunes to subscribe to The Marketing Agents Podcast!

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Show Notes:

The Agents of Change Digital Marketing Conference: Join James Wedmore and dozens of marketing experts for the 2nd annual Agents of Change conference! In Portland, Maine, or online! Early bird tickets available through 7/31/2013.

How to review a podcast on iTunes: Coming soon!

CompFight.com: The best place to get free images for your business blog, website or slide deck.

Google Keyword Tool: How to find the right keywords for your video.

James Wedmore’s YouTube channel: Be sure to check out James’s favorite place to hang out online and subscribe to his channel.

JamesWedmore.com: James’s site.

Need More Subscribers? 5 Online Platforms Every Marketer Should Use

By Rich Brooks 03/03/2013

More subscribers = more time for you and better content for your audience. Here’s why.

If your small business struggles to attract the attention of the same ideal customers every day, you need to focus more of your attention on turning readers, listeners and viewers into subscribers.

When you have subscribers, you can put more time into creating valuable content that you KNOW will be seen by your ideal customer, and less time trying to get that content in front of them.

Building a subscriber base is critical to every small business, but platforms like Facebook, LinkedIn and Twitter don’t give us all the access we need.

Although Facebook gives us fans, Twitter gives us followers and LinkedIn gives us a network, none allow us to create an opt-in that guarantees delivery and visibility.

Only 16% of our Facebook fans see our latest update. An even smaller fraction of our Twitter followers see an average tweet. And some of our LinkedIn connections don’t get on to the platform for weeks or longer.

Building an opt-in subscriber base allows you to better connect and deliver quality content to your audience.

In this article you’ll discover five great places where you can truly develop an opt-in subscriber base of your ideal customers. Keep reading! →